The Dance Industry Blossom's

Dance Industry Trends

The records of dance history date back to the beginning of time. People used dance for celebration, worship, and art. People were able to dance in joy, sadness, and as a form of respect. As time progressed, dancing began to structure. The Greek performances evolved into Russian and French techniques, for classic ballet. The silhouette and timeless beauty of a ballerina carried on an ethereal standard, which normal people could not obtain.

Ballet opened doors for jazz, modern, tap, and musical theatre. These techniques set world wide artistic standards. Many people today still take dance classes. The beautiful part of movement is the ability to maintain classic beauty and advanced technology. The classics involve ballroom dance and street hip-hop. The newer styles open up the industry.

With the many forms of dance people are reliving the childhood dream. Ballet and jazz have morphed into aerobic workouts. Dance videos sweep the nation with moves that are fun and burn calories. Internet research shows dancefitness.com has multiple articles on dance and nutrition. The featured articles share nutrition and dance information. There are also connected sites on where to find classes, definitions, and specific diets that professionals have shared. Dance fitness features explain choreography and help advertise cardiovascular health all over the United States.

I have been dancing amateur and professionally for over 20 years. The best aerobic work out is Zumba. This Latin Dance fitness craze recently exploded over the last year. If done correctly, Zumba can burn up to 1000 calories in one class. The mixture of salsa, tango, merengue, and hip-hop moves take aerobics to the top level. Zumba is just one example of dance workouts. The creator Les Mills has also used experience to “body jam, body vive,” and many other classes. These sessions incorporate yoga techniques and hip-hop moves. There are new and fun ways to incorporate fitness. The dance industry has blossomed thanks to all of the new aerobic classes.

For more information go to:

http://dancenetfitness.com/

http://www.lesmills.com/

The passion in Business

A Business Opportunity; Built on a Passion

            There are so many new business opportunities. Many begin with a need, others will start and complete with a passion. The business idea in mind, is for a dance studio/ arts center. The most important step in this journey is research. As I search online, there are many ideas in how to begin.

            The best advice is to open a studio filling a need. Entertainment will have openings for new studios. The business will grow by following a trend. According to Clay Collins, business ideas. Net, open a studio based on what you are good at. If most of the training is in ballet, then open a ballet studio. Some of the best studios are the well-rounded ones. Also, catering to media will bring in students. Popular reality shows, So You Think You Can Dance, and Dancing with the stars have re-ignited dancing excitement.

            Right now, dance fitness is a popular trend. The studios that offer multiple classes for all ages are ones that gain a better clientele. Studios offering adult classes and a chance to network will bring in artist all around the state. The studio should offer multiple hours, classes and styles to represent the best. Varying teachers that will gain the students respect , will have people returning again.

            Finally Collins talks about the professionalism of the studio. Quality teachers with great resume’s, a clean and inviting facility, also the owner who is well versed in skill and technology will present the best studio. Proper business plans will show the preparation of the facility. Researching future financials and having a great staff will enhance the place. Marketing and advertising is important for a new studio. There are simple ways to introduce the studio. Social media is a great way for artists to interact. Establishing a new business with contacts will help in advertising. Working in an area that is well versed in entertainment helps to know the target audience.

            In the end, starting a business in an area you love, will require work and passion. This can and will be a rewarding service.

For more info:

http://www.businessideas.net/businessideas/how-to-open-a-dance-studio-0114

A Business Plan for a Dance Studio

Research Application

           

The previous blog post was about experts who write business plans. This next post is a continuation on the first. As I have researched specific to my field, there are all kinds of information about writing exact business plans. The information discovered, has convinced me to change and commit to my ideas of opening a dance studio/arts center. Some of the key factors, I would like to share in the post.

The first site, “Dance Studio Business Plan,” uses a hypothetical studio to model an expert plan. The document shows and advises how to put together a professional plan for any creative business. This page has shown me how to consolidate research. Although, I have been dancing over twenty years, there are factors I would not think to look at. For example, it is important to know all costs and projections. Each page has a break down of legal fees, and grand opening that are important to take into consideration. This website would be beneficial for anyone looking to open a creative practice.

The next key factor came from, “Fabjob.com, How to become a Dance Studio Owner.” This site advertises for opening a dance studio. Through the page I have learned how important the target market is. “The dance studio could offer children’s classes, have drop in classes, be geared toward fitness, and so much more.” In order to establish a foundational clientele the studio must know its audience. Orlando Florida is a central entertainment hub. The dance studio must meet specific qualifications for customers. I would want to narrow down my target audience. The arts center I would open would reach to professional dancers looking to network. A direct goal will help in the business plan.

Finally, there are creative ways to attract people to classes. However, this will figure into projections and financials. “Dancestudioowner.com” is a website with helpful advice. This site guides studio owners in new and creative ideas. Marketing tools that are important, are ideas that I can use. The dance owners have ideas of free give aways, discounted tuition, and community out reach to bring in new guests. It is important to reach out to the community. A dance studio should be about more than entertainment. People should come together in a creative environment and mold a new society. These sites have been helpful in guiding my new studio, as well as, other future endeavors.

For more information go to: http://www.bplans.com/dance_studio_business_plan/executive_summary_fc.cfm

http://www.fabjob.com/dancestudio.asp

http://www.dancestudioowner.com/

http://www.DanceStudioOwner.com/public/67_Ways_Register_for_Class.cfm

Experts in Writing a Business Plan

Writing Business Plane Experts Tim Berry and Jeffery Edelheit

In writing a professional business plan, it is important to have all of the details. In researching experts, I was able to come across two names that will help in the writing process. Tim Berry and Jeff Edelheit have been experts in the field for years. Each man had done research and written books on how to write a successful business plan.

Tim Berry, According to the article, “His most recent book on Business Planning, CPA's Guide to Developing Effective Business Plans, was first published by Harcourt Brace in 1998 and is already in its second edition. His Hurdle: the Book on Business Planning is in its third printing (and is actually a subset of the manual to Business Plan Pro.) His earlier books were published by McGraw-Hill, Hayden Books, and Dow Jones-Irwin.” In the books, Berry is able to answer questions about how to write a plan. His expertise leads to research in Japan and work on apple software. Tim Berry also has an MBA and Ma from Oregon University. He can be reached online as well as through his books, with help and expertise.

Jeffery E. Edelheit was found on the same informational website. The website allows for information on writing as well as details on how to get ahold of the authors. (Site details will be posted at the bottom) According to Edelheit, “My specialty is assisting clients in formulating the best business plan possible by supporting their efforts to make the information presented realistic.” Jeffery E. Edelheit researches companies around the United States. He studies what would have made the business better, and how a person is able to get in on the ground floor of the business. Some of his most recent work online were, “What happens if I default on my SBA loan, and How to sell food products over the Internet.”

With the economy structure down right now, it is important to receive help from experts. People who have studied and learn ways to help any entrepreneur establish his or herself in the business world. This advice will help for any business from food to entertainment, I would recommend, “Asking the expert.”

For More information go to:

http://help.bplans.com

The Cross-training Ballerina

Cross Training for the Technical Dancer

For those that love to dance, training begins at a young age. Many children begin at the age of five studying ballet and tap. These techniques develop many strong muscles in dancers. As ballet originated, it was important for the dancer not to participate in any other forms of athletics. Running would build up muscles that are no as important for ballerinas. As time progressed, studies have shown that cross training is important for dancers to excel. On the website of Suite 101, Professionals study the important elements of a dancer. According to Laura DiOrio,

When ballet dancers spend all day in fifth position, those turnout muscles become strong. When dancers start supplementing their classical technique with other exercise forms, however, a more well-rounded, stronger, healthier body will emerge. Yoga, Pilates, Gyro tonics and cardiovascular fitness are some of today's most popular and beneficial practices for dancers (¶ 1).

           

The exercises listed above allow for different results in cross training. Yoga, is known for its discipline in flexibility and focus. Pilates exercises the core stomach and back. Cardiovascular exercises benefit the performers heart and health. One of the favored trainings is Pilates. Joseph Pilates created exercise that wounded soldiers could perform lying down. These core-building routines advanced into an aerobic movement, which increases a dancer’s strength and flexibility.

Cardiovascular training slowly has become part of a technical dancers requirement. “Most ballet training is a static start and stop”(2010). The ballet class alone may only burn around 300 calories. If the dancers intend to keep the heart healthy, a constant aerobic workout is important. The silhouette and performance quality of a dancer are a specific part of the contract. It is imperative for the dancer to include more than classes.

The motto a ballerina “does not run,” is a thing of the past. Now it is crucial for a ballerina to run. As the world of dance progresses, the requirements will change as well. The classics will stay the same but the lead ballerina will be strong enough to run a marathon.

For more info go to:

http://laura-diorio.suite101.com/cross-training-for-ballet-dancers-techniques-for-a-stronger-body-a237511

 http://www.medicinenet.com/pilates/article.htm#origin

Healthy Living Styles For Dancers

 Dance Nutrition.

Our culture has become very focused on diet and exercise. Increasing percentages of Americans have health and cholesterol problems. It is important for human beings to implement a healthy living style. However, more pressure is put on athletes and performers to live up to certain dietary expectations. The ideal dancer is viewed through talent and appearance. It is important to be thin and strong. Thin does not mean sick. The performer must know the basics of healthy eating, to keep muscles strong and active. Many studios have nutritionists. Some cannot afford a certified doctor and need other ways of reaching out.

            I have found a web site, “The Center for Dance Nutrition.”  The Center is affiliated with Atlanta Ballet. The diet and nutritionists have formed an interactive website for dancers who do not have contacts close. The site is formatted for dancers to ask questions, set up meal plans, and be held accountable to a certified nutritionist all online. According to the article, “The vision of the Center for Dance Nutrition and Healthy Lifestyles is to assist dancers, and dance companies in achieving the best possible performance with fewer injuries by ensuring that health and nutrition are an integral part of each dancer’s education and experience” (2011). The site sends out daily articles as well as having a page on Facebook.

            It is so important for dancers, or athletes, to take care of their bodies. The body is the tool used to perform. Because many people begin training at a young age, it is hard to follow proper nutrition as the body begins to mature. This website allows teenagers to be educated on proper eating, as their body changes. Many young dancers will go to extremes to keep up the perfect silhouette. If we can educate children and young adults early, the chances of eating disorders decrease.

For more info: http://www.dancernutrition.com/index.html

            

The beauty of an allegory

The job market for entertainment is competitive. Getting written work published is just as cutthroat, if not more. The fascination comes in research for what will be published. Fiction and allegorical writing draw the reader in. Writing is an art form in itself. Words that appear on paper come alive to the reader. Different forms of writing tell different stories. Categories vary from fiction, scientific, historical, nutrition, and allegorical.

Allegorical writing tells a story with a moral. Characters in the writing represent something more to the author. The symbol, of the future dance studio has an allegorical background. As many types of writings are done for dance. The allegory finds a way to focus the passion of the author.

For example: Once upon a time there was a beautiful garden. In this garden lived two flowers completely in love. These flowers grew along side on another, believing that no other would separate the two. As spring arrived in the garden the lovers began to bloom. Terror struck in the realization one was a rose and one was a bluebell. How could two such different flowers have fallen madly in love? The flowers now must make a decision. Sadly, the decision was made for them. One afternoon a Gardner came and picked each flower, placing both into separate bouquets. The rose decided being picked hurt too much and it was time to let her blue bell go. Time after time, she would peer into the spring bouquet to watch her bell grow with flowers of its own. How would she ever learn to love another? No one would forget those days in the garden, where only love defined each flower.

This allegory, tells a story of love and diversity. Using the character of flowers the art is defined through the moral. Writers continue to research and practice the art. Beauty lies in so many parts of the world. Writing is just the beginning.

Dance through body and mind

            Arts and entertainment are usually defined by categories. Most people will focus on one element such as dance, music, or writing. If a person decides to master a field, he or she, does not always realize the depth. In researching more on the study of dance, one comes to realize the complexity of the subject. Movement of the body is just the beginning. Dance incorporates all levels of the arts, and requires the skill of writing them down.

            Samantha Joy Pearce of Freelance Writing.com explains,

The number of people attending dance classes has increased, the number of men becoming more involved in the art of dance has increased, and the number of aerobics classes and keep fit videos that now incorporate some form of dance have also grown in number. It isn't surprising then that there has been a corresponding increase in the demand for written material on this subject (2011 ¶ 1).

There are now major publications that are writing material specifically for dancers. People want to know more information about classes and health benefits. As the demand increases, requirements for publications do as well. There are more print magazines and online newspapers hiring people for dance publication.

            Interestingly, dance writing can help entertainment expand. As dance is being used in film, the producers are looking to writers for information on the subject. People are curious about what is popular in dance. With the hit new reality dance shows, more people desire knowledge in dance vocabulary. As books are written passion and desire will spread. Publishing in all art forms increases knowledge. As knowledge increases, newer generations will learn the art form and continue on.

The best dance authors are those that have practiced. Dancing may be considered on of the most graceful art forms accomplished through the human body. Writing about the experience incorporates the mind. Writers should continue looking into freelance for dance publications. A new piece of the entertainment puzzle will unfold to those who keep searching.

For more information go to: http://www.freelancewriting.com/articles/writing-for-dancing-magazines.php

Entertainment Laws Protecting New Businesses

The Use Of Copyrights In Digital Media.

            This blog post structures around three video casts. This week I was able to watch the “TWIL” (this week in law) episodes on YouTube. The Internet show hosted by Denise Howell and Evan Brown invite different entertainment lawyers to discuss recent legal activities in the industry.

            The first episode, TWIL 123  (August 5, 2011) guest starred: Fred Von Lohmann, Trevor Timm, and Michelle Sherman. Lohmann is the senior copyright council for Google. Trevor Timm hosts’ lasisblog.com and Michelle Sherman is a lawyer from socialmedialawupdate.com.  The topic of discussion was Zediva. This company tried to make a business out of a DVD tower. To avoid the piracy law of streamlining movies, Zediva allowed people to rent the DVD players and watch in their own  homes.

            According to Fred Von Lohmann, “Zediva only received a preliminary injunction order from the court. They would be able to appeal using the Cablevision case.” (2011). Cablevision created a remote that would let people streamline movies with in the privacy of their home. Cablevision won the case because the court cannot define privacy rules. The copyright act does not control private performances (Lohmann 2011). As the issue was being discussed Michelle Sherman made a good point. The act of Zediva was to get around the law. They would not be able to appeal, with out a good cause.  In the end this company was pirating DVD’s.

            The Second highlight of the episode is about the new laws in the United Kingdom. The entertainment law was able to  have ISP block domain names from an off shore sight. When the company is not based in the country it is now able to block domain names. This way people will not be able to find them on the Internet. In the United States, According to Timm, the Protect IP act is pending in Congress. This act will allow companies to block domain names  here. The law was intended for child pornography and keeping children away from pornography. However, will the action become abused and cause an “arms race” for companies dealing with infringement?

            TWIL 124, August 12,2011.

The guest appearances are from Carolyn Write photoattorney.com, Matt Buchanan Ohio BNIP.com, and Wendy Seltzer Princeton’s center with technology staff attorney.

            The discussion here was Andy Baio and “Kinda Bloop.” It was an 8-bit remix to Miles Davis “Kind of Blue.” Baio made sure the all of the legal rights were in place for the music. However, he took the photograph for the cover art and pixilated it. After this Andy Baio found himself in a copyright infringement for photography. Some try to argue that Baio did not need licensing for the artwork, it fell under the fair use act. According to Carolynn, photograph artist do not get the same respect that others do. This was not fair use it was taking a photograph and changing it.

            Wendy believes encouraging artist to really think about fair use before they take another artists work. The use must be a parody or a complement to the artist. Baio should have asked the photograph artist for permission to use the picture as well.

            TWIL 125, August, 19, 2011

Invited Patent Lawyers Nipper and Matt Macari.

The discussion was Google purchasing Motorola for $12.5 billion dollars. This purchase included 24000 patents at half a million a piece. The lawyers agreed that these major corporations are beginning their own “nuclear arms race.” Because of the Android Litigation and the Oracle settlement. Companies are buying out others with good patents, which they can pull out later in a lawsuit. This does not include small businesses, mainly large corporations. In the end it’s the people that lose out. As the companies hold onto patents and spend large amounts of money on the portfolios.

I have learned in starting a new business it is important to watch out for all issues. The new IP laws that are being established for technology will effect the entertainment industry. It is important to remain current on cases and to protect any original work as well.

For more information:

http://www.bagandbaggage.com/

http://waxy.org/2011/06/kind_of_screwed/

Intellectual Property Investigation: How is it working in entertainment?

            Many people believe justice is only served through hiring lawyers. However, the ordinary “man on the street” is able to stay knowledgeable about the law with educational help. Basic legal jargon teaches about Intellectual property and how people in the entertainment business have rights to keeping their work safe. All artists are taught that they do not have to “recreate the wheel.” But is always good to make sure your work is your own. There are many example’s in the entertainment industry right now discussing disputes on original work and I would just like to talk about a few of them.

The first example was May 24 2011. Everybody remembers the disruption the hangover part 2 cause right before it opened. According to Pop Eater.com “Mike Tyson’s tattoo artist Victor Whitmill, was suing the movie for stealing the creation of his tattoo.” (¶2).  Whitmill has the tattoo under copy wright law making his claim liable for Warner Brothers.  In their defense, Warner Brothers claims, “Using the tattoo in the movie was simply part of a joke. It’s also transformative . . . it’s in a scene that adds value to the original design” (Piazza, 2011). However, even with credit given to a star, as big as, Mike Tyson, Warner Brother’s will still have to pay Victor Whitmill some money due to copy wright laws.

The next two examples are the same star but different offenses. The first was Lady Gaga’s “Born this way.” The album appeared on February 11, 2011. The song became a hit right away. Many people noticed how closely the song sounded to Madonna’s 1989 hit, “Express Yourself.” According to John Mitchell, another writer for Pop Eater, “To us, Gaga's new tune feels like more of an homage than a rip-off. The 'Bad Romance' singer has made no secret of her respect for Madonna, and with that in mind, there's no way the thematic and musical similarities between 'Born This Way' and 'Express Yourself' were not purposeful” (Mitchell, 2011). It appears that when the artist has an utmost respect for another, the imitation is a compliment not a liability. In many ways, the two songs sound very similar but if two Pop Diva’s can respect that enough and claim their own title, then legal liability is not a problem.

The final example is a recent hit on Lady Gaga.  Rebecca Francescatti, an artist from 2005 is suing Lady Gaga for the song “Judas” on her newest album. In reading an article from Hot mamma Gossip, the case went to trial in Northern Illinois on August 3, 2011. Francescatti claims that Lady Gaga stole her song “Juda” and used it as her own. In referencing the article, “According to Francescatti, she recorded her song “Juda” in 2005 under the supervision of DJ White Shadow’s Brian Gaynor. The same group also worked with Gaga on “Born This Way” and that gives her claim more weight.” (¶4).  This claim is more intense for Lady Gaga right now because she had the same team of people involved. Right Gaga and her team are keeping quiet on the issue. Did Lady Gaga steal the song? That is for the court to decide. The song Juda is under copy wright law, and although Gaga added her own flare and personal style, there were still elements of stealing the song.

Legal issues in the entertainment world are just as serious. You hear all of the pirating commercials. The law is there so that artist, like everyone else, can have a fair claim to the work they have created so beautifully.

Quick to think "The Show Must Go On!"

Creativity in Live art performances.

            The lights go out, a hush runs over the audience, slowly the curtain rises, and then you remember this is an outdoor theatre in July! Summer theatre performances are great ways for the family to enjoy culture. There are many shows and festivals that take place all over the country. However, it takes creative thinking to keep performers in top condition.

            In Arts beat, Daniel Wakin discusses a performance review on the Virginia production of Sweeny Todd. With the summer heat wave, it is difficult to keep the actors hydrated. Thanks to the technicians who raided the stores for Gatorade, the leading ladies and gentlemen, were able to handle the heat of the performance. Gatorade, not only used for basketball players but performers, as well.

            The Tech teams were also creative enough “to use condoms to cover the microphone packs.” The sweat would short-circuit the microphones in the middle of the show. Finally, they would also double microphones the actors just in case one went out in the middle of the performance. The singers were also given ice packs to keep under the costumes. This helps the body temperature not rise quickly. The positive side to the heat wave is that the singer’s voices were in top shape.

            The entertainment industry is a fast-pace business. The technical and back stage team has to be just as creative as the characters on stage. In a live theatre situation, it is important to be flexible and think quickly to save a show.  In developing this job into a business, quick thinking is an asset to any employee. Weather is one risk factor that people will not have control of, but the show must go on. With an imagination and a goal to succeed, the entertainment industry can be one to fully enjoy.

For more information go to:

http://artsbeat.blogs.nytimes.com/

The insight on Music Industry creativity

Fame: not just a microphone

Ask any little kid what they want to be when they grow up and you will receive answers such as, “doctor, veterinarian, firefighter, and the most popular I want to be FAMOUS.” What children learn as they grow up is that a career in the arts can be more than just singing on a stage.

In researching the industry, most famous actors and musicians have a plethora of people surrounding them. With the support, of fans and publicity, one of the most needed factors in a music career is a fantastic manager.

With the ever-evolving society, the industry changes just as quickly. Music managers are key to booking and keeping relationships with the artist, as well as, keeping a “revenue streamline”. It is helpful for artist and managers just starting out, to be creative. Most new talent does not have a large fan base, so there have to be cheap and creative ways to help them. In a video interview with Aimee Berger, she also discusses creativity in venue booking.

Artisthouse Music.com interviews Berger who is the “founder and President of Alternative Venue Entertainment.” Aimee Berger has been successful in helping artist use ideas such as school campus and other areas of performing to help get started. In the interview, she discusses a band using the Internet to get their songs out to an audience. Berger believes “that most labels will take on clients who already have a good market and fan base.” These are the artists that will make it farther in the business. Labels are not the key to creativity in marketing. If the artist and the manager have a good idea going in, they will have a longer lasting career.

Interestingly, Aimee Berger pushes having goals. Most musicians should want to get their music out to as many listeners as possible. They will also want to establish relationships so that people will remember the artist’s brand. To become famous is not easy it takes hard work. To learn about any art form is to learn all of the elements that help make it possible. All artists need people backing them up. And, that back up need to be just as creative to help any artist establish a career.

To find out more: http://www.artistshousemusic.org/

Equity Negotiations and Disney Magic

            A Professional Interview

When people hear the name Disney, what are some of the first things that come to mind? The vacation spots, movies, theme parks and best of all Mickey Mouse are all the first choices. The idea of Mickey represents many things to different people. Mickey Mouse is not only the park icon but also the ideal of entertainment. He leads out the parades lets children dream with him in shows, and loves everyone who comes to visit.

            The entertainment of Disney is what keeps the dream alive. Entertainment comes in all forms. Performing along side our character friends, are Equity professionals. I was able to interview and equity stunt man with Disney. (Whose name will not be mentioned for privacy). This man has worked with Walt Disney for almost 20 years and has performed in shows such as Tarzan Rocks, Festival of the Lion King, Indiana Jones Stunt Spectacular, and more. In the interview, I was able to learn about the stunt role and some of their negotiations.

            The stunt people for Disney are paid by contract. Each show offers a different contract. According to the performer, “ The contracts are a year long. Each year you have to be offered a contract, and then there is the possibility of negotiation.” Interestingly, each show is in the actor’s Equity, but the stunt performers do not have to be part of the Union. If they choose to, they must perform over a year to buy their Card. Most of the contracts are set for what the performer will be paid, but they are able to negotiate pay raises. “In most cases, the pay stays pretty solid, there is not a big change. There is not much leverage from where they stand” But it is still worth it to ask. And, obtaining a contract is a goal in itself.

            Like any smart performer, it is good to have a BATNA or a back up plan. Many of the Performers learn multiple shows or hold jobs in other cities. This can help or hurt the performer. Most of the time the other jobs are not good leverage for negotiation but for keeping the career alive.

            The Disney Dream lives through the hearts of its performers. The heart inside reaches out to those watching, keeping the magic alive and the desire to return to the child hood dream over and over again.

           For more information go to actorsequity.org

Warner Music Sold in 2011

Warner Music Sold

According to the New York Times arts blog, Warner music was sold for 3.3 Billion dollars. This label owns bands such as Madonna, Bruno mars, Green Day and many others. In the “Pop cast” played, Bruce Hedlem interviews New York Times music writer Ben Sisscario for his views on the sale.

Sisscario claims that most labels sold like this, are sold for two reasons.

The first, the investor believes that the music industry has “hit rock bottom.” With the advancement of ITunes and piracy, most investors are working on stabilizing the music community. These investors can step in and help make money off of the label. The second reason Ben Sisscario claimed was buying the label for vanity’s sake. Many wealthy people like to purchase record labels, so they can hang out and have their pictures taken with celebrities. The two reasons were discussed, but a conclusive answer was not reached, as to why this Warner music was purchased.

            A Russian gentlemen, by the name of Len Balvotonic, purchased Warner Music. He became wealthy the old fashioned way through oil and aluminum. With this type of background, many are wandering what the plan is for Warner Music. Most know that Balvotonic was friends with the CEO of Warner for many years and was also one of the investors on the board sense 2004. People claim that his next move is to buy EMI. The very small music label that took a big hit with the economy. If he purchases both labels and merges the two it could mean big things for the industry.

In the interview, Ben Sisscario also discussed the post label era. With a merger of EMI and Warner music, many small bands could take a hit by losing their record label. Now days with so many ways of getting music out, such as ITunes and Facebook there are ways for small bands to keep going in the industry.

The goal of Warner is also to continue making money in a “post label era.” Warner had signed 360 contracts with Madonna and Jay Z. Now involving  the name in more than just a label. They will also be involved with music sales, concert tours, and more in the lives of the artist. The goal is for the label to stay in the game of the advancing music industry and to see what new ways these investors can generate income.

To find out more go to:

http://artsbeat.blogs.nytimes.com/2011/05/19/popcast-the-sale-of-warner-music-lady-gaga-and-more/

            

Survey Says, Arts degree?????

The Career of an Artist

            Is obtaining a degree in the arts the best move? Growing up with a passion for the arts can be tricky. Most people, who love this industry, will spend years in a studio. Once grown, some decide to move to a local arts town, New York, Los Angeles, and try their luck at auditioning, while others will decided to continue on an educational path. Many will go to college and end with an arts degree. Is one move smarter than the other?

             Arts Beat, the New York Times blog, shows the results of a national survey.  The Strategic National Arts Alumni Project is the survey performed by Indiana University. It shows relevant data of

 graduate artist with degrees. The conclusions were not shocking with the economy at the present moment. According to the 2010 online survey,

92 percent of alumni who want to work are doing so (the unemployment rate for April in the United States was 9 percent), while two-thirds said their first job was a close match for the kind of work they desired. Fifty-seven percent are working as professional artists, but don’t be surprised if your bedroom doubles as your office. More than 6 in 10 were self-employed since graduation. Working or not, 9 out of 10 reported they were pleased with their art training, and three out of four would attend the same institution again (Cohen 2).

This survey was not the biggest random sample but it included all artists of all different ages. It can show many things. First of all the economy right now plays a big role in all job types for those right out of college. Weather the degree was in business, political science, or the arts job markets right now are only employing those with experience.  And 22-25 year olds right out of college have the skills but not the current experience that professionals are looking for.

It also shows that a job in the arts can be limited. Most artists know this.  It takes a lot to inspire others with creativity that comes from the inside. It can be done. Many choose the field of entertainment. Opening up doors for a job with securities and income. Along side the choices it is a possibility for education to continue with an arts degree, merging an artist into the business world. This can open up many doors to, as long as people are willing to keep an open mind.

With personal experience I have found it is possible to have a job in the arts. Is it a dream job, not at the present moment. With time, hard work and imagination any job can become a dream job. The survey shows facts but not what inspiration and hard work can do. An education is always a step ahead in the long run. With an education even if a person starts with an office as his or her bedroom, they can end up as the next Bill Gates.

Are We Born To Run?

Are We Born To Run: Christopher McDougal

Business Storytelling is imperative to advertising and branding. What we have learned about branding is that, it is important to get people to trust you, and to trust the product being sold. Most people just want something to believe in and to be apart of. If they find a product that relates to a feeling or empowers nostalgic emotions then that company has done its job.

The requirement for branding is passion. Passion holds a key in relating to others, gaining trust and showing people that you care. If the market behind the product obtains passion, then the market audience is soon to follow. In learning about passion I listened to Christopher McDougal tell his story on Ted.com.

            Christopher McDougal's speech entitled, Are We Born To Run, was inspirational. He reached the heart of his audience by telling the story of an Ethiopian woman in the New York marathon. The woman was up against Olympic gold medalist and the world’s fastest runner, and all she had to give was desire. As the race began she stayed with the competitors, in the 22nd mile the Olympian began to get injured. She pulled back and the women pulled back with her encouraging her to move on, they moved on together for a short time. When the injury flared up again the Ethiopian women tried to help, she was told to go ahead and with that encouragement she won the New York City marathon.

            McDougal claims that the compassion of this woman came from the freedom she found in running.  Ironically, running is originally what humans were created to do. It has evolved the heart and mind so we now have the technology and inspiration that makes the world we live in today. So, what happened to running, why did it become a chore? Now days, when running is talked about, the first story you hear is of injury. Why, because “thinking” man has forgotten to include it. Marathon running is all about the shoes, and the best time, and how to accurately train and run. The sport has lost its youthfulness and freedom. McDougal is not only inspiring his listeners to run and be healthy. He is reminding them of a lifestyle that can help the human race. He also refers to humans as a pack, giving reasons that we were meant to run together. Examples, to learn from the elderly, to have the strength of the youth and the children growing and learning from experience, will make our culture stronger.

            Entertainment is the same way. It started as out door theatres and acting and singing for celebration. In the business I would like to open. It would be incredible for people to sense community. To learn from those that have been around, and accept those that are strong, and to need the young and inspirational, is what defines community. Empowering trust and passion in whatever the person is experiencing. So we should go back to running for freedom and happiness, and back to art for beauty and celebration.

Found at: http://www.ted.com/talks/christopher_mcdougall_are_we_born_to_run.html

The Show Directors and Choreographers Society

Trade Association Review

In starting graduate classes at Full Sail University, I have a goal. My dream is to become a show director or talent-casting agent. With this job, I can remain in my love of performance, and tie in the business aspect. It is good to research and understand the industry. In discovering trade associations the one that best begins the path is the stage directors and choreographers society. This union will give information as to what I will need to run and participate in a company.

            The SDC brings prominent stage directors and choreographers together; to make sure their rights are protected as they work on each show. The goal within the association is to educate and build the society for future generations. The authority is the same as any other theatre unions Broadway, off Broadway etc. This well known society has set up an online page showing all directors and programs that are important to the community. This helps any reader begin to trust and desire to become apart of this organization. In reading, the history and mission statement I have learned so much about SDC.

The Society began over 52 years ago in 1959 with Shephard Traube as president. He began the SDC “when Bob Fosse withheld his services on a production of Little Me”  (SDC P 1). It has grown stronger over the fifty years by gaining rights for directors and choreographers in the union. The society itself has protected many well-known shows engaging more directors and choreographers to join the union. As previously stated, with protecting directors it also gives back to the community.

According to the member services “Getting Involved” page on the website explains all the ways the association gets involved with the community. The one main group breaks into smaller groups for getting involved. Each group comes up with the creative names and ways to help out the community. For example, “Americans for the Arts” is a nonprofit organization creating ways for everyone to participate in the arts. Also, “Advocacy for the Arts” is an organization that legalizes education for directors and other performers. Creating ways that artists who were not able to be in school now can. These are just two of the many groups that the stage directors and choreographers society bring together.

This organization is one that I would one day love to join. A future as a show director and choreographer is a great dream. But one that is also able to give back to the community and share and protect artist is one to consider. There are usual fees and rules but there is in any organized community. Support of the association would be a great idea for any future endeavors.

Disney World Inc Events

Disney For All Ages

The Walt Disney Company has been making dreams come true sense the 1970’s. When Walt himself designed the parks and (the mouse) who would run them all, he had no idea what the future would hold. Walt Disney desired to make a difference in the lives of people. His goal was to give the world an escape from reality, which would also be life altering.

Walt Disney Inc. is more than theme parks and entertainment. It also is projects and events that attract billions of people worldwide. These events not only bring in the front line employment but also reach out to the community. Starting with Disney’s Grad nights:

Senior high-grad nights invite students all over to come to Disney World. A Special night is set-aside for these 17-18 year olds for good old-fashioned fun. For one specific night only the parks are theirs to ride rides and have dance parties. It is Disney’s way of reaching out to this age group and providing clean fun before these seniors enter the “real world.” Walt Disney Inc. brings in money from group discounted ticket prices. Also, students must pay for airfare and any other souvenirs.

Next is the Disney college program event: 

This multi billion-dollar company is brilliant. Disney offers college students a 6-month internship program to come to Florida and work. These students get to work in the theme parks and receive benefits and housing for free. Disney pays the students minimum wage and gives the company enough frontline workers to keep the park running. It is a “win win” experience getting to work with the large corporation and coming to Disney World for free. These students usually finish school and have a job when graduating. I was able to do the college program in 2006, and it was an amazing experience.

As Disney reaches out to children and families, it does its best to do projects and events with teens and college students alike. Making this corporation truly the most family friendly. And receiving benefits itself. As the company evolves even more, I cannot wait to see what the future holds.

For more info:

http://www.disney.com

http://www.youtube.com/watch/tv=pc2h4kcz-Q0

http://www.youtube.com/watch?v=OMucPRAZzU

Disney Athletes Dreams Come True!

Run Princess

The Magical World of Disney stretches beyond imagination. Just when you think this multi-billion dollar company cannot get bigger, new events bring in over 20,000 people Just for a weekend. A company known for its theme parks, live entertainment, and film industry, has now extended into the world of athletes.

            The Disney Princess Half Marathon was held for its third year on February 27, 2011, bringing in over 17,000 women (not including all of their families). These women wake up at 3am get on buses and get ready to blaze the trail from Epcot to Cinderella’s dream castle in the Magic Kingdom. Disney does this race up right with entertainment for every mile.

            The Walt Disney company dreams astronomical ways to bring in athletes and “non-athletes” to participate in this major event. It includes Children’s races to bring fun and exercise for the whole family. The weekend begins with an expo, out sourcing company’s such as Nike, Bio freeze, Lady Footlocker, and many more so that women can shop have fun and be fully prepared for the race ahead. Even the packets include specialty discount items on merchandise. Running never seemed so magical.

            I personally was able to run in the half marathon this year. Not being an experienced runner, I was nervous about finishing. But Disney does the race up well. Every mile there was entertainment such as high school bands, and character friends. Also they were able to think of everything from first aid stands, water and power aid, and even portable bathrooms on every mile. With safety in mind everyone is able to run.

            Finally, the best part about running “Disney style,” is that everyone is a winner!! As each person crosses the finish line, they are awarded with a medal and photo opportunities saying that they completed the race! Photo opportunities with marathon runners and the famous Mickey and Minnie are available as well. For the experienced athletes the race is timed so that every person can achieve their own personal best.

 

            In a world where Dreams come true, dreams can be defined in so many ways. Through the world of entertainment and a vivid imagination and also through the physical and emotional training of a race! Disney has made Dreams in a whole new way. 

For more info go to

http://espnwwos.disney.go.com/events/rundisney/princess-half-marathon/

http://www.mydisneymarathon.com/Princess/

Review of Arts-beat.com

Review of the Arts-beat.com

If you are an artist or a future entertainment entrepreneur looking for excellent reviews, look no further. Arts-beat.com is an artist section of the New York Times. This online newspaper is set up blog-style with participant comments. The up to date articles keep readers on their toes as to what is going on in the world of entertainment.

Arts-beat. com is informative and entertaining. As well as being a professional newspaper review; It’s broad knowledge of various entertainment gives the viewer open ended information. It covers broad aspects of entertainment from live production in New York City to the film and movie industry Los Angeles.

Being part of a nation wide newspaper allows this blog to be up to date daily. The journalists who review each piece are professional and in the field themselves. If the information appears out of place, the comment section allows fellow audiences to correct or add input. This forum connects people in the inner arts circle. Uniquely, information can be found on professional entertainment or, if so desired, amateur performances that are breaking into the public eye.

Despite the website being a cornucopia of information, it has its drawbacks as well. I for one would like to see more direct interviews with behind the scenes people such as casting, music or show directors. Human-interest pieces how they got the big break of directing major companies. The current information is great and the connections to social networking bring the online circle together. But, there is always room to go deeper.

With that stated, I would love to look at the article for American Idol. The reviewer John Carmanica gives his insight on American Idol in Hollywood. He openly discusses the issues of taking too many contestants. And the sympathy that is now on the judge’s stand. His opinion gives insight to what is going on and the freedom to disagree. Right along side is the article about a famous concert musician who passed out during a performance. The article claims he is doing well. The expansion of information is endless.

You can find out more by subscribing to arts-beat.com and joining in on the Internet reviews of performance and theatre!

Jackson Choreographer, Director on 'This Is It'

Show Directing

So I began my informational study of Show Directing. I added this link to the first blog I found describing the day in a life of a show director. Interestingly it gives tips on what the job entitles and how one would spend a day :)
In my personal experience with live theatre; I understand the commitment of the show director. The person who learns the show from inside to the very day of opening. The director will be there for casting, the first rehearsals, and premiering the show live. Once the show is steady, the director is there to make sure nothing changes, or that changes keep the shows intention. Along side that, it is the person handling the business of the show. There's no Business Like Show Business.
So to study the film director adds a new element. Not only do they have the same responsibilities, but the film director has people of different titles to work with as well. There is the side element of shooting the movie. Days are added into the schedule for not only rehearsing, but to shoot the scene many times for the directors intention.
The show director is a leader in all of the people they will work with; Performers, producers, technicians, and many more. To bring this production to life requires commitment and skill that is a marketable quality in any person. As you read this article, I hope it will enlighten people on the job title. In the open mindedness, people will come to respect the position and possibly open up opportunities for more positions in the near future.
As I broaden my study from a performance perspective, I hope that this search will help others as well.

For more information visit:
http://www.ehow.com/how-does_4615037_tv-show-director-spend-workday.html

Sample Post:"Wish Hope Dream. . . Then Make It Happen"

I have a calendar hanging on my wall authored by Suzy Toronto ( which is where the title of my sample post is from). I thought for my first sample post, I would share what she quotes in the month of October:

"Life is full of endless possibilities. 
With my brain in high gear, I can think up all kinds of fun places to visit and things to do.
I can close my eyes and envision myself sitting on a balmy beach, toes curled in the sand.
Or with the blink of an eye,
I can see myself skiing
down a mountain of soft, powdery snow, living my own version of 'Rocky Mountain High.'
The best thing is: not only can I think all these things up in my head. . .
if I want I can make them a reality.
The potential is within me to be and do anything I set my mind to. . . and so you can.
 Give it a try . . . wish, hope, dream. . .
then, with all the power you have within you,
make it happen."

~ Suzy Toronto