Research Application
The previous blog post was about experts who write business plans. This next post is a continuation on the first. As I have researched specific to my field, there are all kinds of information about writing exact business plans. The information discovered, has convinced me to change and commit to my ideas of opening a dance studio/arts center. Some of the key factors, I would like to share in the post.
The first site, “Dance Studio Business Plan,” uses a hypothetical studio to model an expert plan. The document shows and advises how to put together a professional plan for any creative business. This page has shown me how to consolidate research. Although, I have been dancing over twenty years, there are factors I would not think to look at. For example, it is important to know all costs and projections. Each page has a break down of legal fees, and grand opening that are important to take into consideration. This website would be beneficial for anyone looking to open a creative practice.The next key factor came from, “Fabjob.com, How to become a Dance Studio Owner.” This site advertises for opening a dance studio. Through the page I have learned how important the target market is. “The dance studio could offer children’s classes, have drop in classes, be geared toward fitness, and so much more.” In order to establish a foundational clientele the studio must know its audience. Orlando Florida is a central entertainment hub. The dance studio must meet specific qualifications for customers. I would want to narrow down my target audience. The arts center I would open would reach to professional dancers looking to network. A direct goal will help in the business plan.
Finally, there are creative ways to attract people to classes. However, this will figure into projections and financials. “Dancestudioowner.com” is a website with helpful advice. This site guides studio owners in new and creative ideas. Marketing tools that are important, are ideas that I can use. The dance owners have ideas of free give aways, discounted tuition, and community out reach to bring in new guests. It is important to reach out to the community. A dance studio should be about more than entertainment. People should come together in a creative environment and mold a new society. These sites have been helpful in guiding my new studio, as well as, other future endeavors.
For more information go to: http://www.bplans.com/dance_studio_business_plan/executive_summary_fc.cfm
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