The insight on Music Industry creativity

Fame: not just a microphone

Ask any little kid what they want to be when they grow up and you will receive answers such as, “doctor, veterinarian, firefighter, and the most popular I want to be FAMOUS.” What children learn as they grow up is that a career in the arts can be more than just singing on a stage.

In researching the industry, most famous actors and musicians have a plethora of people surrounding them. With the support, of fans and publicity, one of the most needed factors in a music career is a fantastic manager.

With the ever-evolving society, the industry changes just as quickly. Music managers are key to booking and keeping relationships with the artist, as well as, keeping a “revenue streamline”. It is helpful for artist and managers just starting out, to be creative. Most new talent does not have a large fan base, so there have to be cheap and creative ways to help them. In a video interview with Aimee Berger, she also discusses creativity in venue booking.

Artisthouse Music.com interviews Berger who is the “founder and President of Alternative Venue Entertainment.” Aimee Berger has been successful in helping artist use ideas such as school campus and other areas of performing to help get started. In the interview, she discusses a band using the Internet to get their songs out to an audience. Berger believes “that most labels will take on clients who already have a good market and fan base.” These are the artists that will make it farther in the business. Labels are not the key to creativity in marketing. If the artist and the manager have a good idea going in, they will have a longer lasting career.

Interestingly, Aimee Berger pushes having goals. Most musicians should want to get their music out to as many listeners as possible. They will also want to establish relationships so that people will remember the artist’s brand. To become famous is not easy it takes hard work. To learn about any art form is to learn all of the elements that help make it possible. All artists need people backing them up. And, that back up need to be just as creative to help any artist establish a career.

To find out more: http://www.artistshousemusic.org/