Quick to think "The Show Must Go On!"

Creativity in Live art performances.

            The lights go out, a hush runs over the audience, slowly the curtain rises, and then you remember this is an outdoor theatre in July! Summer theatre performances are great ways for the family to enjoy culture. There are many shows and festivals that take place all over the country. However, it takes creative thinking to keep performers in top condition.

            In Arts beat, Daniel Wakin discusses a performance review on the Virginia production of Sweeny Todd. With the summer heat wave, it is difficult to keep the actors hydrated. Thanks to the technicians who raided the stores for Gatorade, the leading ladies and gentlemen, were able to handle the heat of the performance. Gatorade, not only used for basketball players but performers, as well.

            The Tech teams were also creative enough “to use condoms to cover the microphone packs.” The sweat would short-circuit the microphones in the middle of the show. Finally, they would also double microphones the actors just in case one went out in the middle of the performance. The singers were also given ice packs to keep under the costumes. This helps the body temperature not rise quickly. The positive side to the heat wave is that the singer’s voices were in top shape.

            The entertainment industry is a fast-pace business. The technical and back stage team has to be just as creative as the characters on stage. In a live theatre situation, it is important to be flexible and think quickly to save a show.  In developing this job into a business, quick thinking is an asset to any employee. Weather is one risk factor that people will not have control of, but the show must go on. With an imagination and a goal to succeed, the entertainment industry can be one to fully enjoy.

For more information go to:

http://artsbeat.blogs.nytimes.com/

The insight on Music Industry creativity

Fame: not just a microphone

Ask any little kid what they want to be when they grow up and you will receive answers such as, “doctor, veterinarian, firefighter, and the most popular I want to be FAMOUS.” What children learn as they grow up is that a career in the arts can be more than just singing on a stage.

In researching the industry, most famous actors and musicians have a plethora of people surrounding them. With the support, of fans and publicity, one of the most needed factors in a music career is a fantastic manager.

With the ever-evolving society, the industry changes just as quickly. Music managers are key to booking and keeping relationships with the artist, as well as, keeping a “revenue streamline”. It is helpful for artist and managers just starting out, to be creative. Most new talent does not have a large fan base, so there have to be cheap and creative ways to help them. In a video interview with Aimee Berger, she also discusses creativity in venue booking.

Artisthouse Music.com interviews Berger who is the “founder and President of Alternative Venue Entertainment.” Aimee Berger has been successful in helping artist use ideas such as school campus and other areas of performing to help get started. In the interview, she discusses a band using the Internet to get their songs out to an audience. Berger believes “that most labels will take on clients who already have a good market and fan base.” These are the artists that will make it farther in the business. Labels are not the key to creativity in marketing. If the artist and the manager have a good idea going in, they will have a longer lasting career.

Interestingly, Aimee Berger pushes having goals. Most musicians should want to get their music out to as many listeners as possible. They will also want to establish relationships so that people will remember the artist’s brand. To become famous is not easy it takes hard work. To learn about any art form is to learn all of the elements that help make it possible. All artists need people backing them up. And, that back up need to be just as creative to help any artist establish a career.

To find out more: http://www.artistshousemusic.org/