According to the New York Times arts blog, Warner music was sold for 3.3 Billion dollars. This label owns bands such as Madonna, Bruno mars, Green Day and many others. In the “Pop cast” played, Bruce Hedlem interviews New York Times music writer Ben Sisscario for his views on the sale.
Sisscario claims that most labels sold like this, are sold for two reasons.
The first, the investor believes that the music industry has “hit rock bottom.” With the advancement of ITunes and piracy, most investors are working on stabilizing the music community. These investors can step in and help make money off of the label. The second reason Ben Sisscario claimed was buying the label for vanity’s sake. Many wealthy people like to purchase record labels, so they can hang out and have their pictures taken with celebrities. The two reasons were discussed, but a conclusive answer was not reached, as to why this Warner music was purchased.
A Russian gentlemen, by the name of Len Balvotonic, purchased Warner Music. He became wealthy the old fashioned way through oil and aluminum. With this type of background, many are wandering what the plan is for Warner Music. Most know that Balvotonic was friends with the CEO of Warner for many years and was also one of the investors on the board sense 2004. People claim that his next move is to buy EMI. The very small music label that took a big hit with the economy. If he purchases both labels and merges the two it could mean big things for the industry.
In the interview, Ben Sisscario also discussed the post label era. With a merger of EMI and Warner music, many small bands could take a hit by losing their record label. Now days with so many ways of getting music out, such as ITunes and Facebook there are ways for small bands to keep going in the industry.
The goal of Warner is also to continue making money in a “post label era.” Warner had signed 360 contracts with Madonna and Jay Z. Now involving the name in more than just a label. They will also be involved with music sales, concert tours, and more in the lives of the artist. The goal is for the label to stay in the game of the advancing music industry and to see what new ways these investors can generate income.
To find out more go to:
http://artsbeat.blogs.nytimes.com/2011/05/19/popcast-the-sale-of-warner-music-lady-gaga-and-more/